Social media
Meta Turns On Product Browsing in Ads on 28 Oct: Should You Opt Out?
Meta says product browsing will switch on for existing Facebook and Instagram ads on 28 October 2026 unless you opt out. What it does and how to decide.
· 4 min read
Insights
Notes on marketing, brands, and growth.
Practical, no-jargon articles for business owners: how social media and search really work, what to measure, and where AI actually helps.
Business growth
Diwali 2026 Marketing Plan for Small Businesses: 16 Days Left
Diwali is on 8 November and Dhanteras on 6 November. A day-by-day digital marketing plan for small businesses in India, starting today, without wasting budget.
· 4 min read
AI & marketing
AI in Marketing: Where It Helps and Where It Hurts
AI can speed up your marketing or make your brand sound like everyone else. Where to use it, where people must lead, and how AI search changes the game.
· 4 min read
SEO & AI search
How Google Ranks Websites: The 3 Questions It Asks
Behind hundreds of ranking signals, Google asks three questions about every page. Here's what they are, how to answer them, and how AI search changes SEO.
· 4 min read
Social media
How Social Media Algorithms Decide Who Sees Your Post
Instagram and LinkedIn don't reward likes the way most businesses think. Here are the signals that actually decide your reach, and what to change.
· 5 min read
Business growth
Rank #1, Zero Calls: The Marketing Metrics That Matter
Rankings, likes, and followers look good in reports but don't pay salaries. Here's how to tell vanity metrics from the ones that show real business growth.
· 4 min read
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