Articles on social media, SEO and AI search, marketing metrics, and AI in marketing.https://mukeshchaudhary.com/en-inhttps://mukeshchaudhary.com/insights/meta-product-browsing-opt-out/https://mukeshchaudhary.com/insights/meta-product-browsing-opt-out/Meta has told advertisers that 'product browsing', an Advantage+ creative enhancement that shows an in-app page with product information and personalised suggestions when someone taps an ad, will be switched on for existing Facebook and Instagram ads on 28 October 2026 unless they opt out. Meta reports an average 3% conversion lift from its own test, but hasn't published full details. E-commerce brands with a product catalogue may want to test it; lead-generation, service, and B2B businesses that need people on their own website or form should consider opting out and testing it separately.Sat, 24 Oct 2026 00:00:00 GMTSocial mediaMukesh@bizyocon.com (Mukesh Chaudhary)https://mukeshchaudhary.com/insights/diwali-marketing-plan-small-business/https://mukeshchaudhary.com/insights/diwali-marketing-plan-small-business/Diwali 2026 falls on Sunday, 8 November, with Dhanteras on 6 November and Gujarati New Year on 9 November. With about two weeks to go, small businesses should skip big new campaigns and focus on what works fast: update the Google Business Profile with Diwali hours and offers, message existing customers on WhatsApp, run one clear offer with a deadline, put most ad budget into the week before Dhanteras, and follow up after the festival with New Year greetings and thank-you messages.Fri, 23 Oct 2026 00:00:00 GMTBusiness growthMukesh@bizyocon.com (Mukesh Chaudhary)https://mukeshchaudhary.com/insights/ai-in-marketing/https://mukeshchaudhary.com/insights/ai-in-marketing/Use AI for speed, not judgement. It's excellent for research, first drafts, repurposing, ad variations, and spotting patterns in feedback. It's weak at first-hand experience, positioning, and understanding your customer. Google doesn't penalise content just for being AI-written, but it does act against mass-produced pages that add nothing new. The workflow that works: a human idea, an AI-assisted draft, and a human pass that adds real experience and checks every fact.Sat, 17 Oct 2026 00:00:00 GMTAI & marketingMukesh@bizyocon.com (Mukesh Chaudhary)https://mukeshchaudhary.com/insights/how-google-ranks-websites/https://mukeshchaudhary.com/insights/how-google-ranks-websites/Google uses hundreds of signals, but they come down to three questions. Can I read this page? Does it answer what the person asked? Can I trust it? Technical SEO answers the first, content that matches search intent answers the second, and experience, reputation, and consistency answer the third. Now that AI Overviews, ChatGPT, and Perplexity answer questions too, the trust question matters more than ever.Sat, 17 Oct 2026 00:00:00 GMTSEO & AI searchMukesh@bizyocon.com (Mukesh Chaudhary)https://mukeshchaudhary.com/insights/how-social-media-algorithms-decide-who-sees-your-post/https://mukeshchaudhary.com/insights/how-social-media-algorithms-decide-who-sees-your-post/Social media algorithms don't count likes. They predict whether people will spend time with your post and pass it on. Instagram's head has named watch time, likes, and sends as its top ranking signals, with sends mattering more for reaching new people. LinkedIn rewards posts people stop and read, and real conversations in the comments. So the goal isn't a post people like and scroll past. It's a post people stop for, finish, and share.Sat, 17 Oct 2026 00:00:00 GMTSocial mediaMukesh@bizyocon.com (Mukesh Chaudhary)https://mukeshchaudhary.com/insights/marketing-metrics-that-matter/https://mukeshchaudhary.com/insights/marketing-metrics-that-matter/A #1 Google ranking or a viral post means nothing if it doesn't bring enquiries. Vanity metrics like rankings, likes, followers, and impressions are easy to show but don't prove business impact. Revenue metrics like calls, qualified leads, cost per lead, and sales do. Pick one north-star metric for your business, map the steps from reach to revenue, and ask your marketing team to report on that every month.Sat, 17 Oct 2026 00:00:00 GMTBusiness growthMukesh@bizyocon.com (Mukesh Chaudhary)